Playbook Executives: Do you have a vision?
About this playbook
All executives have a strategy and roadmap for their business. These are often short and medium-term plans to achieve a specific goal. As important as these are, they do not replace the need for a long-term vision to build a desirable future for your business, compatible with the profound environmental and social shifts of our time.
In this Playbook, we have brought together all our knowledge, research and expertise on the subject to help you answer two main questions:
What is a real "vision"?
If you don't yet have a vision for a sustainable and desirable business, how to build one?